James Cash Penney's legacy betrayed by corporate promoters of homosexuality who violate the Golden Rule

LifeSiteNews is reporting that J.C. Penney's is promoting sodomy.  See here.  The company is running Fathers Day ads featuring two "gay" dads.  James Cash Penney's legacy is under assault.  He most assuredly would not approve of his chain of department stores being used to advance the sodomite agenda.

J.C. Penney's father was a Baptist preacher and farmer who raised his family with strict discipline in the Christian faith.  Victor Parachin, writing for Mature Living magazine, notes how, "The influence of Penney's godly parents became evident with the growth of his business.  He described his chain as 'The Golden Rule Store,' based on the words of Jesus in Matthew 7: 12: 'Therefore, all things whatsoever ye would that men should do to you, do ye even so to them.'  See here.

As Dr. Germain Grisez explains,  to apply the Golden Rule, benefits and harms must be considered.  He writes, "Since the point of applying the Golden Rule is to exclude partiality, no attempt should be made to apply it without first carefully considering the possible matters concerning which partiality could be at work.  These are different potential benefits and harms to the different persons involved.  Since one must be fair not only in what is intended and chosen but also in accepting whatever side effects are foreseen, all foreseen benefits and burdens of choosing and carrying out a possible action - or, alternatively, not choosing it, and perhaps choosing some alternative - should be considered.  It is necessary to ask:

Whom will this action benefit?  Whom will it harm?  If the act is not chosen, whom will that benefit and harm?  And, likewise, for any alternative

Considering each benefit and harm, what sort of good is at stake?  Is it a basic good of persons or an instrumental good?  How extensive and serious will each benefit and harm be?

Reflecting as a Christian, a person must bring fully into play any specifically Christian benefits and harms.  For instance, does doing or not doing an act, doing this or that, involve risk to someone's salvation?  Does it involve harming or enhancing apostolic witness?

To the extent that a point of view is determined by immorality, it is of no help in reaching moral truth to take that point of view, whether the person holding it is subjectively guilty or not.  Thus, in applying the Golden Rule, one should refuse to take into account the views of others [such as the homosexual movement, my note]insofar as these are morally unacceptable.  Of course, such a refusal may be considered unfair by those concerned.  For example, pederasts sometimes complain that a boy who refuses to accommodate them is unfair to them.  However, the boy's refusal need not be motivated by partiality, for it can be based on a prior moral consideration, the wrongness of sodomy, and an emotional detestation of it entirely in harmony with reason."

J.C. Penney's is betraying the legacy of its founder James Cash Penney, Jr by violating the Golden Rule which he cherished so dearly.  For, "There are absolutely no grounds for considering homosexual unions to be in any way similar or even remotely analogous to God's plan for marriage and family.  Marriage is holy, while homosexual acts go against the natural moral law.  Homosexual acts 'close the sexual act to the gift of life.  They do not proceed fom a genuine affective and sexual complementarity.  Under no circumstances can they be approved.  Sacred Scripture condemns homosexual acts 'as a serious depravity'...This same moral judgment is found in many Christian writers of the first centuries 'and is unanimously accepted by Catholic tradition.'" ( Congregation for the Doctrine of the Faith, "Considerations Regarding Proposals to Give Legal Recognition to Unions Between Homosexual Persons," No. 4).

What a shame that J.C. Penney's is not committed toward promoting the common good while honoring the Christian legacy of its own founder.  The corporation has decided instead to undermine the Golden Rule by assaulting others with immorality. 

A real tragedy.