Saturday, June 02, 2012

James Cash Penney's legacy betrayed by corporate promoters of homosexuality who violate the Golden Rule

LifeSiteNews is reporting that J.C. Penney's is promoting sodomy.  See here.  The company is running Fathers Day ads featuring two "gay" dads.  James Cash Penney's legacy is under assault.  He most assuredly would not approve of his chain of department stores being used to advance the sodomite agenda.

J.C. Penney's father was a Baptist preacher and farmer who raised his family with strict discipline in the Christian faith.  Victor Parachin, writing for Mature Living magazine, notes how, "The influence of Penney's godly parents became evident with the growth of his business.  He described his chain as 'The Golden Rule Store,' based on the words of Jesus in Matthew 7: 12: 'Therefore, all things whatsoever ye would that men should do to you, do ye even so to them.'  See here.

As Dr. Germain Grisez explains,  to apply the Golden Rule, benefits and harms must be considered.  He writes, "Since the point of applying the Golden Rule is to exclude partiality, no attempt should be made to apply it without first carefully considering the possible matters concerning which partiality could be at work.  These are different potential benefits and harms to the different persons involved.  Since one must be fair not only in what is intended and chosen but also in accepting whatever side effects are foreseen, all foreseen benefits and burdens of choosing and carrying out a possible action - or, alternatively, not choosing it, and perhaps choosing some alternative - should be considered.  It is necessary to ask:

Whom will this action benefit?  Whom will it harm?  If the act is not chosen, whom will that benefit and harm?  And, likewise, for any alternative

Considering each benefit and harm, what sort of good is at stake?  Is it a basic good of persons or an instrumental good?  How extensive and serious will each benefit and harm be?

Reflecting as a Christian, a person must bring fully into play any specifically Christian benefits and harms.  For instance, does doing or not doing an act, doing this or that, involve risk to someone's salvation?  Does it involve harming or enhancing apostolic witness?

To the extent that a point of view is determined by immorality, it is of no help in reaching moral truth to take that point of view, whether the person holding it is subjectively guilty or not.  Thus, in applying the Golden Rule, one should refuse to take into account the views of others [such as the homosexual movement, my note]insofar as these are morally unacceptable.  Of course, such a refusal may be considered unfair by those concerned.  For example, pederasts sometimes complain that a boy who refuses to accommodate them is unfair to them.  However, the boy's refusal need not be motivated by partiality, for it can be based on a prior moral consideration, the wrongness of sodomy, and an emotional detestation of it entirely in harmony with reason."

J.C. Penney's is betraying the legacy of its founder James Cash Penney, Jr by violating the Golden Rule which he cherished so dearly.  For, "There are absolutely no grounds for considering homosexual unions to be in any way similar or even remotely analogous to God's plan for marriage and family.  Marriage is holy, while homosexual acts go against the natural moral law.  Homosexual acts 'close the sexual act to the gift of life.  They do not proceed fom a genuine affective and sexual complementarity.  Under no circumstances can they be approved.  Sacred Scripture condemns homosexual acts 'as a serious depravity'...This same moral judgment is found in many Christian writers of the first centuries 'and is unanimously accepted by Catholic tradition.'" ( Congregation for the Doctrine of the Faith, "Considerations Regarding Proposals to Give Legal Recognition to Unions Between Homosexual Persons," No. 4).

What a shame that J.C. Penney's is not committed toward promoting the common good while honoring the Christian legacy of its own founder.  The corporation has decided instead to undermine the Golden Rule by assaulting others with immorality. 

A real tragedy.



Wendy said...

Boycott Penney's until they drop the homosexual campaign!

Ellen Wironken said...

J.C. Penney said that, "When this business was founded, it sought to win public confidence through service, for it was my conviction then, as it is now, that nothing else than right service to the public results in mutual understanding and satisfaction between customer and merchant. It was for this reason that our business was founded upon the eternal principle of the Golden Rule."

He also said that, "In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value."

And: "The Golden Rule finds no limit of application in business."

And: "Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership."

I guess the corporate money-changers running Penney's today have forgotten those values.

Rita Jeannine Melanson said...

I have been shopping J.C. Penney's for 65 years. This morning I emailed their corporate headquarters to inform them that I will no longer be doing so. In addition, I informed Penney's that I will be asking my family members and circle of friends to boycott Penney's as they have chosen to reject Christian moral values and promote a "lifestyle" which undermines the common good.

This is really a sad day for a chain of stores which used to represent something good and wholesome.

Paul Anthony Melanson said...

Daniel Rodriquez, responding to my assertion that Penney's is alienating a huge percentage of its customer base, wrote (on J.C. Penney's Facebook page): "Yeah...but that percentage is neither wanted nor needed."

Got that Christians? Your business isn't wanted or needed!

Ted Loiseau said...

I don't care for the way the new CEO of Penney's has been approaching things. But this is definitely the last straw. I'm done shopping at Penney's.

Siobhan said...

Which is why I will now cancel my JC Penny Mastercard. I've been shopping with them for years. They just lost a faithful customer.

Jason said...

I know what you mean Ted. I don't like the new layout of the stores. I used to shop the Penney's at the Searstown Mall. But it's gone downhill in recent months. And now with the promotion of sodomy I cannot in good conscience shop there any more. I don't care for Sears either.

I will probably shop Shacks in Leominster more now.

Samantha said...

Well, Daniel Rodriquez and a couple of other Facebook supporters of Penney's says that the store doesn't want or need the business of Christians?

Your wish is my command. Count me too as a former Penney's shopper. There are many other places to shop.

Good riddance Penney's.

Eric Levan said...

Great, another store to boycott. I was already boycotting Home Depot (Homo Depot). Looks like I won't be spending my money there either. One would think with the chain already floundering the boys in corporate would be more careful about offending shoppers who don't want the homosexual agenda shoved down their throats. But one would be wrong.


Paul Anthony Melanson said...

Statement from One Million Moms regarding J.C. Penney's decision to take sides in the culture war:

Avoid JCP this Father’s Day

One Million Moms (OMM) is disturbed that JC Penney’s (JCP) is continuing down the same path of promoting sin in their advertisements. In JCP’s June catalog, there is another homosexual ad, but this time with two dads celebrating Father’s Day. The advertising booklet bega...n arriving in mailboxes yesterday. If their marketing department follows the same plan they did in May, this mailer will be available to view on their website on June 1.

The ad shows two men on the floor playing and hugging their two children at home. It reads, “First Pals – What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver – all rolled into one. Or two. Real-life dads Todd Koch and Cooper Smith with their children Claire and Mason.”

It is obvious that JCP would rather take sides than remain neutral in the culture war. JCP will hear from the other side so they need to hear from us as well. Our persistence will pay off! One day we will answer for our actions or lack of them. We must remain diligent and stand up for Biblical values and truth. Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature.

OMM will continue to avoid shopping at JCP until they take a neutral stand. If you receive their advertising booklets or catalogs in the mail, OMM recommends you write “REFUSED…RETURN TO SENDER” on your JCPenney catalog and try sending them back. If they receive an onslaught of their returned magazines, they will take notice. Also, you may email, call, or use their contact form on their website to unsubscribe from their mailers so you will no longer have these delivered to your home. If you have a store credit card, you can close your account, if you have not already done so, to help get the message across that you have no plans to shop with them in the future. Be sure to tell them why you are unsubscribing and canceling your credit card.


Since the corporate office doesn’t consider your call important, please call, or visit, your local store manager. Local managers are more likely to listen to your concerns and pass them along to the corporate office.

Please be kind and request that the store managers to pass along your concern to corporate and urge them to remain neutral in the cultural war.

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